Palella Holdings Acquires 100% of Everli
Palella Holdings has acquired 100% of Everli, one of Italy’s leading e-grocery operators, through a transaction structured as a capital increase of approximately €21 million. The acquisition follows a binding offer submitted at the end of January 2024 and represents a strategic step aimed at repositioning and relaunching the company in a rapidly evolving online grocery market.
Founded in 2014 (originally as Supermercato24), Everli has established itself as a key platform for online grocery delivery, partnering with major retail chains and operating across multiple cities in Italy and Europe. Despite achieving significant growth and generating revenues exceeding €100 million, the company has faced financial challenges in recent years, partly due to shifts in consumer behavior following the pandemic, resulting in substantial losses.
Palella Holdings’ intervention comes within this context, with the objective of strengthening Everli’s financial structure and redefining its market positioning. The transaction is not limited to a capital injection, but also includes a broader strategic plan focused on restoring profitability, enhancing the management structure, and developing new partnerships with leading large-scale retail groups.
The new ownership aims to leverage Everli’s operating model - based on a network of personal shoppers and direct integration with supermarket partners - to improve efficiency, optimize service quality, and expand its presence at an international level. In this perspective, technology, user experience, and industrial synergies are expected to play a central role in supporting a new phase of growth.
The acquisition of Everli is part of a broader strategy by Palella Holdings, focused on investments in high-potential companies across digital, mobility, and e-commerce sectors, with a long-term value creation approach. The transaction therefore represents not only a change in ownership, but also the beginning of a transformation process aimed at strengthening Everli’s role as a relevant player in the evolution of the European e-grocery market.